Message Broadcast, a leading provider of customer engagement software for the electric utility industry, announced that OceanSound Partners, in partnership with Energy Impact Partners (“EIP”), has acquired the Company from LINK Mobility. The acquisition enables the newly independent Message Broadcast to bolster product innovation, increase investment in sales and support resources, and deliver enhanced value to its customers. Maulik Datanwala has joined the Company as its Chief Executive Officer to lead these efforts.
Founded in 1998, Message Broadcast develops customer engagement software for utilities and other highly regulated industry sectors, including financial services, telecommunications, and healthcare. The Company’s platform automates communication workflows to increase customer satisfaction, decrease operating costs, and ensure regulatory compliance. Through its extensible APIs, modern architecture, and scalable infrastructure, Message Broadcast annually delivers billions of interactions for the world’s leading companies, including approximately 50% of the top 25 electric utilities in the U.S.
“We have followed Message Broadcast’s evolution for many years and have been impressed by its value proposition of modernizing customer experiences in the highly regulated utility industry,” said Ted Coons, Partner at OceanSound. “The Company’s software enables utilities to orchestrate, personalize, and deliver communications at scale and across several use cases, including outages, payments, and energy efficiency. Under our ownership, we anticipate pursuing new investments, partnerships, and acquisitions to create a differentiated and comprehensive platform for customer engagement and additional critical workflows.”
Also Read: YOOBIC Bolsters C-Suite Leadership with Appointment of Noreen Allen as Chief Marketing Officer
“Changing consumer expectations, weather events, regulatory pressure, and distributed energy trends have underscored how utilities engage their customers,” said Steven Kantowitz, Partner at EIP. “Message Broadcast addresses these increasing requirements with workflows that provide assurance during emergency power outages, which have immense public and regulatory scrutiny. EIP’s investment reflects our commitment to helping our strategic partners invest in innovation. We are excited to support the Company by combining EIP’s utility expertise with OceanSound’s operational capabilities.”
Datanwala joins Message Broadcast with over 25 years of experience scaling operations at enterprise software companies across several functions, including services, sales, and support. Previously, he was COO of Advantive, a specialty manufacturing and distribution software provider. Before joining Advantive, he served for seven years, most recently as COO, at PowerSchool, a provider of cloud-based software for K-12 education. Earlier in his career, he held progressive leadership roles at SumTotal and Siemens.
SOURCE: Businesswire