Freshpaint, the Healthcare Privacy Platform creator, announced a new integration with StackAdapt, a leading multi-channel advertising platform, to help healthcare marketers achieve high-performance marketing results through programmatic advertising while safeguarding private health information.
“We know healthcare marketers are under pressure to balance performance and privacy with their campaigns,” said Steven Fitzsimmons, CEO and co-founder of Freshpaint. “This new integration with StackAdapt unlocks the best of both worlds: rigorous data privacy and advanced targeting capabilities.”
This first-of-its-kind integration supports privacy-first conversion tracking and optimization. Freshpaint removes sensitive health information from marketing data before sending it to StackAdapt, enabling healthcare marketers run targeted ad campaigns that prioritize privacy.
“As a performance-driven digital agency, we are thrilled to partner with these best-in-class companies to deliver effective solutions for our clients,” said Danielle Leitch, Chief Operating Officer at MoreVisibility. “The integration between Freshpaint and StackAdapt enhances the digital strategy of healthcare organizations through a privacy-first ad tracking solution that benefits both brands and patients alike. MoreVisibility understands the evolving concerns and complexities many advertisers face with campaign tracking and measurement, so this partnership paves a path forward to solve those.”.
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Freshpaint replaces the StackAdapt pixel with a server-side integration, enabling healthcare marketers to govern data and decide when, how, and with whom it gets shared—all without extensive engineering resources.
One of the most significant benefits of this integration is the ability for healthcare advertisers to track conversion events while protecting consumer privacy and ensuring their ability to effectively optimize performance and run full-funnel programmatic campaigns.” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “This integration highlights our commitment to providing innovative and flexible solutions to healthcare advertisers.
Freshpaint will continue adding more capabilities to its Healthcare Privacy Platform to empower healthcare organizations to innovate at the pace of other industries while always protecting consumer privacy.
SOURCE: PRWeb