Incentive Solutions, a provider of channel marketing and sales solutions, announced it has rebranded as Extu. The name change cements the combination of channel marketer Incentive Solutions and through-channel provider OneAffiniti, which Incentive Solutions acquired in April 2021. Extu is backed by Capstreet, a Houston-based lower middle market private equity firm.
“Our rebranding reflects our new shared identity and the continued evolution of our company since the combination of Incentive Solutions and OneAffiniti,” said Steve Prebble, CEO of Extu. “We are proud to provide our clients with more comprehensive solutions that we believe will help accelerate their growth.”
Extu provides solutions that help manufacturers and dealers retain and grow their channel by providing through-channel marketing automation, travel incentives, and an online rewards platform. These solutions are designed to help Extu’s clients increase sales, capture mindshare, build customer loyalty and improve data collection throughout their channels. Extu’s combined solution provides a more complete view of the marketing channel, and the Company plans to add additional product lines and services in the future.
Extu, formerly known as Incentive Solutions and OneAffiniti, is on a mission to inspire growth. Extu provides through-channel marketing automation, an innovative online rewards platform, with millions of exciting online rewards, prepaid and gift card incentives, as well as group travel incentives. Our solutions are built to help manufacturers and dealers increase sales, capture mindshare, build customer loyalty and improve data collection throughout their channels.
SOURCE : PRNewswire