Klarna, a leading global retail bank, payments, and shopping service,announced the launch of the Klarna browser extension, which had been in beta testing with over 100,000 consumers. The extension enables consumers to shop with Klarna’s flexible payment options on their desktop at every online store, even if the retailer is not yet a Klarna partner.
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Despite the significant growth of mobile shopping, desktop shopping still accounts for 32% of all ecommerce traffic, whilst 44% of online orders are placed on the desktop. The new Klarna browser extension caters to this demand by providing consumers with the same end-to-end shopping experience on their desktop that they already enjoy in the Klarna app, so they can pay later anywhere online, on any device. The browser extension also enables coupons & cashback offers to be automatically added to purchases, saving consumers time and money. The recent acquisition of Piggy, one of the fastest growing browser extensions, will power this new offering.
David Fock, Chief Product Officer at Klarna said: “While mobile shopping is surging, we also see that many consumers still enjoy the comfort of browsing and comparing items on a larger desktop screen. At Klarna, we want to offer consumers the world’s best shopping and payments experience – no matter what device they are using. With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s ‘Pay Later’ services at all of their favourite online stores. Combined with the automatic couponing and cash back features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”
Nicholas Mahalec, Product Director at Klarna and former CEO of Piggy adds: “Online retailers are constantly looking for ways to reduce cart abandonment and improve the checkout experience – especially during the crucial holiday shopping season. By automatically adding coupons to shopping carts and enabling consumers to pay later with Klarna’s secure and convenient one time cards, the new browser extension not only saves consumers valuable time and money, but also boosts engagement and retention for retailers – regardless of whether they are Klarna partners already. With this partnership we open the door for tens of thousands of retailers to tap into Klarna’s growing base of 90+ million high-intent shoppers.”