Consider computers, phones, washing machines, and other examples of how technology has transformed the way we work and live. They make our lives easier and more efficient, and augmented reality is the next step in that process.
We’ve all been exposed to the world of augmented reality in some way. The application of computer-generated content to real-world environments is nothing new. Nonetheless, AR for business has elevated the technology from a novelty entertainment concept to a critical enterprise tool. According to Statista, AR and VR could directly affect 23 million jobs worldwide by 2030.
Following a close examination of the market, here are five ways businesses are utilizing AR today:
Amazon Sumerian
Sumerian is an Amazon Web Services (AWS) tool for developing AR and VR applications that run in web browsers. Sumerian provides you with ready-to-use templates. Using a drag-and-drop user interface, you can use them to create basic scenes and actions. For more complex interactions, one can use the scripting API library.
Sumerian-built apps can be delivered to iOS and Android without the need for a native app. Sumerian requires an AWS subscription, which fortunately has a free tier. The free plan is valid for 12 months. However, the trial only allows you to publish content with a storage limit of 50MB, which AWS claims is equivalent to 100 views per month. Its paid plans are based on the amount of cloud storage you use and the number of views you receive during production and editing.
Microsoft Mesh
Mesh is Microsoft’s most recent Mixed Reality development. According to Microsoft, you can participate in Mesh using your smartphone, VR headsets, or PCs. However, it is the HoloLens that allows you to be the most creative within Mesh.
Mesh for Teams is Microsoft’s response to the metaverse — or, at least, its corner of it. It builds on existing features like Presenter Mode and Together Mode. Employees must first create a Microsoft Teams account. They then create digital avatars that will serve as their virtual representations.
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Meeting organizers can choose which digital space to hold their meetings in. These can range from conference rooms to parks. Microsoft hopes to expand the digital spaces available in the metaverse over time. In the meantime, the company has decided to make Mesh available on smartphones, laptop computers, and mixed-reality headsets.
Mesh connects people from various geographical areas. It connects them in a holographic world using Mesh-powered devices. This elevates remote collaboration to an entirely new level.
Google AR
Google, though not as large as Microsoft, has implemented augmented reality in Search, Maps, and Lens. So you can do a Google search and visualize the results in 3D. Similarly, Google Maps has a live view in select locations that displays important information in real time. Google AR is currently driving around the world, adding live street view to more locations.
Google also has Lens, which allows you to use its search engine directly from your camera. This can also be used for image scanning and text translation. To enable AR content, your phone must support ARCore (Android) or ARKit (iOS).
Fectar
Fectar, like CoSpaces, provides a set of tools for quickly creating virtual content. It can be used to create presentations, lessons, 3D environments, and so on. However, unlike the previous platform, Fectar has a lot more on the horizon. You can begin exploring the Metaverse right now with templates, free assets, tutorials, and analytics. Your viewers can enter your Metaverse experience by using their smartphone, tablet, Hololens, Oculus Quest 2, or Pico Neo 3.
Fectar is one of the world’s fastest-growing Metaverse Creators Platforms for Augmented and Virtual Reality. In Fectar Studio, you can create interactive Metaverse experiences that are accessible on any device, at any time, and from any location. They can also begin to collaborate in the Metaverse, across platforms and devices.
Unity AR
MARS (Mixed and Augmented Reality Studio) by Unity Technologies is a tool for developers, creators, and storytellers. It can be used to create interactive and intelligent augmented reality apps.
Unity ensures that MARS applications are responsive to physical space and context-aware. They also have an AR foundation development platform. You can use it to create AR apps for multiple platforms at once, such as Android, iOS, Wearables, and so on.
Finally..
Augmented reality has the potential to engage millions of users. The development of apps, tools, and devices is on the rise, and more and more businesses will be augmenting our surroundings. Integrate augmented reality into recruitment, training, sales, marketing, finance, and communication channels to become a part of this new reality. Businesses can use augmented reality in a variety of ways. It will be interesting to see how AR evolves over the next five years, as well as how businesses integrate the technology.