Amplitude, Inc., the pioneer in digital optimization, recaps a year that demonstrated increasing demand for the industry’s first Digital Optimization System. Amidst the rise of product-led companies in 2021, Amplitude demonstrated growth across its customer, partner and employee bases, and brought on several key board hires ahead of the company’s debut on the Nasdaq Capital Market through a direct listing in September.
Launching the Digital Optimization System
This year, Amplitude introduced its Digital Optimization System to help teams deeply understand digital customer behavior, predict which features and actions lead to business outcomes and adapt each experience in real time to maximize impact. To bring the power of digital optimization to customers, Amplitude launched two products this year, Amplitude Recommend, a self-service personalization engine powered by machine learning, behavioral data and product analytics, and Amplitude Experiment, an end-to-end experimentation solution.
“With daily active use of digital products growing 54% since January 2020, the digital product is now becoming the primary lever in a business to drive growth,” said Spenser Skates, CEO of Amplitude. “2021 was an instrumental year for Amplitude, but it is just the beginning. We are on a mission to become the system of record for product teams everywhere and put the power of digital optimization in the hands of every business leader.”
Amplitude expanded its global customer portfolio in 2021 with new customers including Carvana, Glovo, Macmillan Learning, Miro, Smartsheet, SurveyMonkey and TripActions, and existing customer expansions including Spirit Airlines and Square.
Amplitude users are now expanding beyond product, engineering, marketing and data science roles to become the source of digital product insights across all digital teams. Amplitude Labs’ inaugural Product Report 2021 found the number of customer success roles using Amplitude surpassed that of data scientists for the first time.