Monday, April 29, 2024

Union Launches Land to Market Verified Regenerative Black Truffle Salami

UNION, a charcuterie snack company with a modern take on timeless charcuterie known for their “Charcuterie Crisps,” launches its new Land to Market verified regenerative Black Truffle Salami, the first salami in a line of upcoming Limited Release regenerative salamis. In a co-branded collaboration with White Oak Pastures, a verified regenerative farm in Bluffton, GA, the salami is sourced from heritage-breed, pasture-raised pigs that are part of the 3200-acre regeneratively managed farm that incorporates ten species of livestock.

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UNION’s Black Truffle Salami is Land to Market verified, which means the products came from land that is verified regenerative. Land to Market is the world’s first verified sourcing solution for regenerative agriculture. Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem — soil, water, air, animals, and community.

“While charcuterie is timeless, it is certainly having a moment right now and we wanted to launch a product that was both delicious and truly beneficial to the Earth. An umami rich Black Truffle Salami is a delectable marriage of both,” said Caroline Mehta, CEO of UNION. “As a food company and parents ourselves, we are compelled to create products and source ingredients that protect our planet’s biodiversity. According to the World Wildlife Fund, North America has lost 33% of its biodiversity since 1970 and over a million acres of grasslands are converted into croplands each year. With this land use conversion comes an increased use of biocides and habitat loss. When we source from farms such as White Oak Pastures, we know we are encouraging biodiversity from the soil up through the sky and shielding our planet’s precious ecosystems from further destruction.”

“Eating our pork is a legendary culinary experience,” says Jenni Harris of White Oak Pastures. “Hogs have been an important historical contributor to the dining table in Georgia for centuries. Hogs were traditionally raised in the woods, as they are the ultimate forest creature. We are excited to partner with UNION to create a Black Truffle Salami that has massive flavor and a positive nutritional, environmental and social impact.”

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