Optimum Nutrition (“ON”), a global leader in sports nutrition, announced the launch of its new Gold Standard Protein Shake. The ready-to-drink option brings the world’s No. 1 selling whey protein powder brand1 – Gold Standard – into a grab-and-go format that proves convenience doesn’t have to compromise quality. The new, versatile drink option provides the ON standard of delicious, designed to delight in chocolate and vanilla flavors, and formulated with 24 grams of protein per serving, so consumers can fuel their day with anytime, anywhere nutrition to meet their performance goals without slowing down.
“It’s no surprise with Americans back on-the-go they are looking for high-quality protein solutions to fuel their nonstop pace – whether that’s in the gym, on the court, or back to class or the office,” said Alan Brooks, brand director at Optimum Nutrition. “With the launch of Gold Standard Protein Shake we aim to deliver a convenient ready-to-drink format that offers the gold standard experience our consumers expect from the leading sports protein brand.”
The shake is fortified with a blend of 24 essential vitamins and minerals to help the body recover and refuel including: vitamins A, C, D, E and zinc to help support a healthy immune system; calcium to help support healthy teeth and bones; B vitamins help convert food to cellular energy; and vitamins A, C and E for antioxidant support. Gold Standard Protein Shakes are designed with versatility in mind – for any time of day, as snack or supplement, all with just 1 gram of sugar and total convenience at 130 calories per serving (vanilla) and 140 calories per serving (chocolate).
To debut this new signature product, ON teamed up with a range of health and fitness enthusiasts nationwide to serve as ON “Fueled by Gold Standard” partners and show off the versatility of the latest offering. They will showcase just how easy it is to fuel their day beyond the gym with Gold Standard. Ranging from professional athletes with rigorous schedules including ON partners, Taylor Fritz, professional tennis player and Will Lutz, professional football player, to up-and-coming college athletes, fitness enthusiasts and trendsetters committed to inspiring active lifestyles.