Super Bowl LVII is fast-approaching, and Quaker, a subsidiary of PepsiCo, is counting down the days (and minutes) a little differently this year. As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.
Quaker believes that the circumstances of life should never be a barrier to good nutrition, which is why the brand is helping tackle hunger and advance food security in the U.S. Quaker’s goal is to help raise $500,000, equivalent to funding 5 million meals*, for Feeding America by Super Bowl LVII. Quaker will match donations to Feeding America, made through its QR code, up to a total of $250,000. The Quaker Hunger Clock counts down the minutes to Super Bowl LVII while counting up to Quaker’s goal of funding for 5 million meals donated. The QR code featured on the clock will direct people to QuakerHungerClock.com where they can help by donating to Feeding America. Every donation made through QuakerHungerClock.com triggers a change in the clock’s meal tally and helps Feeding America tackle hunger.
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Ahead of World Food Day (October 16), Quaker’s is unveiling the Quaker Hunger Clock on Friday, October 14 at the Westgate Entertainment District in Glendale, AZ, right outside of State Farm Stadium where Super Bowl LVII will take place. Many residents live in “food deserts” or more than one mile from fresh and healthy food. There are 43 food deserts in Phoenix, which is more than 75% of the total number of food deserts in Maricopa County**. Through the Quaker’s Hunger Clock, the brand also hopes to bring awareness to the large number of people facing hunger not only in Phoenix, but across the U.S.
Quaker’s is also teaming up with former NFL players Eli Manning and Jason Brown to spread awareness about food insecurity in the U.S. and encourage people to donate through the Quaker Hunger Clock QR code.
This is a continuation of Manning’s partnership with Quaker. Earlier this fall, Quaker released its latest commercial titled, “Oat Up!,” featuring both the superfood and the football superstar alongside his adorable (yet demanding) neighbor-turned-head coach.