PURIS, an early and innovative pioneer in plant-based food systems, announced the launch of its first consumer brand: AcreMade, a better plant-based egg. AcreMade is ushering in a new era of plant-based eggs with delicious, easy-to-use, nutritious products free from the top nine allergens, unlocking a world of potential within plant-based eating. AcreMade developed an egg substitute made from PURIS’ star ingredient—yellow field peas—a nutritious and planet-friendly pulse that satisfies hunger while fueling a regenerative food system at the same time. According to a recent analysis by Fact.MR, sales of vegan eggs are expected to reach a value of close to $3.3 billion by 2031, and AcreMade plans to support this growth using the foundation of PURIS’ scaled-protein supply chain.
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AcreMade is debuting its Plant-Based Egg Substitute, a shelf-stable powder perfect for scrambling or baking. A game-changer for breakfast scramblers, quiches, and cookies alike, Substitute is available for purchase at AcreMade.com in a case of eight, 4.9 oz bags (96 total servings) for $54.99. Additionally, AcreMade uses Upcycled Certified™pea starch, a new certification that recognizes brands that put previously unused ingredients to work, which decreases waste while improving sustainability metrics. AcreMade has a strong innovation pipeline and will launch additional products in 2023 in frozen, refrigerated, and shelf-stable formats that address customer needs across retail, foodservice, and ingredient applications.
AcreMade is the only brand to use yellow field peas as the main protein source in its plant-based egg product. Peas benefit each link in the food chain by building soil health and unlock more possibilities within plant-based food by requiring few resources to grow, all while delivering high nutritional content to eaters. Additionally, AcreMade eggs are comparable to traditional eggs from a nutrition standpoint—AcreMade contains 5g of protein/serving and 0 mg of cholesterol.
“We’re thrilled to be launching AcreMade as our first direct to consumer brand,” said Nicole Atchison, CEO of AcreMade and PURIS Holdings. “From seed to shelf, grower to finished product, PURIS has the capability, network and resources to uniquely improve the food journey, and create products that consumers love. AcreMade is another step towards healthier choices for people, practices that are safe for soil and animals, and a food supply ready to feed a growing planet.”