PlantX Life Inc (“PlantX” or the “Company”) is pleased to announce partnership with Dream Pops as the latest marketing tenant at its multi-brand pop-up retail initiative (the “Vegan Popup by XMarket”) in Venice Beach, California. The Pop-up Initiative was launched in April on the heels of a successful pilot tenancy program promoting the Company’s partner brands and now welcomes new brand partners on a 2-to-3-month rotational basis.
The Pop-up Initiative aims to support both new and established plant-based brands by offering PlantX’s brick-and-mortar retail space in Venice Beach as a pop-up installation space designed to promote selected brands’ popularity and growth and empower the plant-based community. Selected brands pay PlantX for this unique opportunity to test their products in a retail environment and enhance their brand awareness by hosting interactive community-building events.
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Dream Pops, a leading frozen novelty company specialising in manufacturing plant-based, low-calorie pops and bites is the latest brand partner to take up tenancy in the Venice Beach location. As part of the partnership, Dreams Pops will receive prime placement throughout the store (including all other PlantX locations), and Dream Pops products will also be included in sampling sessions to be handed out to customers.
“Summer is here and we could not think of a better brand to bring into our Pop-up Initiative than Dream Pops,” said PlantX CEO, Lorne Rapkin. “We’ve been excited to use the Pop-up Initiative to forge meaningful connections with other plant-based brands whose ethos aligns with ours. Dream Pops brings a unique twist to American cult classic treats by re-imagining them with clean and better-for-you, plant-based ingredients. By hosting them in our Pop-up Initiative, we are happy to bring people a healthier, more ethical way to cool off at the beach. Our new pop up concept is sure to bring mutually beneficial exposure and revenue to PlantX and Dream Pops, as brands (like Dream Pops) are paying PlantX for additional marketing and exposure during the contracted tenancies”.
To further welcome Dream Pops to the Pop-up Initiative, PlantX also partnered with local artists Michael Marston and Patrick Brunt to design a Dream Pops-themed dreamscapes mural that will be painted by another local artist to cover the exterior of the Pop-up store. The pair behind Marston + Brunt Studio are known in Venice Beach and beyond for their striking murals and living walls which incorporate growing plants in breathtaking arrangements. “It’s a natural fit—we’ve long been fans of Michael and Patrick’s work, and are thrilled to incorporate it into the PlantX Pop-up space this summer. It’s an amazing draw, and a great way to highlight Dream Pops as our new tenant brand,” said PlantX Founder, Sean Dollinger.