Paris Baguette, the bakery café concept with 4,000 units worldwide including over 120 in the United States, saw significant growth in 2022 and is showing strong growth early in 2023. After an explosive 2022, with a total of 24 new cafés opened and 125 signed agreements, the brand is continuing its expansion with the signing of an agreement to grow in Plainsboro.
“We are thrilled to announce additional expansion within New Jersey. There’s a tremendous amount of opportunity in the bakery café space,” explained Mark Mele, chief development officer. “No one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a really exciting time for us as we continue seeing growth through franchise expansion and year-over-year revenue numbers.”
The Plainsboro deal will bring the total number of locations within New Jersey to 11. The agreement was signed by Sridevi Salagrama, a Plainsboro resident and Mark Mele, Chief Development Officer, who is pioneering the additional growth.
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“When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design, and proven response from communities throughout the United States,” said Salagrama.
Moving forward, the brand continues to eye the 1,000 unit mark within the states by 2030, and as it continues to grow, Mele explained that Paris Baguette seeks passionate franchisees interested in serving people in a welcoming neighborhood establishment.
“We want someone who is going to take the time to be present in their store and be caring with the staff so that everyone understands the most important person is the guest,” he added.
Though the bakery market as a whole has become a nearly $12 billion segment, Paris Baguette continues to fill the void for high-quality, freshly made foods. Unlike many bakery concepts, which have shifted to soups, salads, and pre-made bakery items, Paris Baguette continues to offer a wide range of products produced in the café daily.
For franchisees looking to enter the bakery café space, the brand provides exceptional support without straying from its roots as a true bakery concept.
SOURCE: PRWeb