o9 Solutions, a leading company in the development of software aimed at transforming business planning and decision-making processes, has announced that it will support Barilla in evolving its planning capabilities in the Supply Chain Management field. The family-run business began operating in 1877 when it was just a bakery and today includes various food brands such as Barilla, Mulino Bianco, Harrys, Pavesi and Wasa in its portfolio.
Barilla wanted to optimize its planning capabilities for today’s complex supply chain with an integrated AI-based platform that could address the challenges of the future. The iconic Italian brand has therefore launched a digital transformation initiative aimed at improving customer service, organizational productivity, speed of execution and its own resilience. The o9 “Digital Brain ” platform was selected due to its ability to integrate all supply chain planning processes into a single cloud-native platform, supporting all phases of functional planning over various time horizons. The platform is highly scalable and flexible, allowing Barilla to make decisions supported by data and AI and therefore respond more quickly to supply chain risks and opportunities. The close partnership between the two companies will focus on demand allocation processes, integrated supply chain planning and customer order management.
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“The o9 platform will provide our planners with the ability to operate with the full breadth and flexibility we need to make better, faster decisions,” explains Stefano Pietroni, Vice President of Supply Chain at Barilla. “In a general industrial context that in recent years has been characterized by increased demand volatility and difficulties at different points of the global supply chain, we believe that thanks to o9 we will improve our ability to orchestrate planning processes, ensuring that the level of the service for our customers is in line with company priorities”.
Adds Chakri Gottemukkala, Co-founder and CEO of o9 Solutions: “We are thrilled to be Barilla’s partner in this strategic project for the company. By taking advantage of our latest generation platform, Barilla can use our exclusive technology (“Enterprise Knowledge Graph”) to optimize its planning processes, transforming data into knowledge and more informed decisions. We will strive to combine Barilla’s passion in the food sector with the art of planning on our o9 platform.”
SOURCE : BusinessWire