NielsenIQ (NIQ), the leading consumer intelligence company, and FoodHealth Co. announced a groundbreaking collaboration to integrate the FoodHealth Score, a next-generation nutrition intelligence tool, into NIQ’s global data ecosystem.
This marks the first time NIQ, renowned for its expertise in customer intelligence and market research, will offer a comprehensive nutrient scoring system. The FoodHealth Score, developed by FoodHealth Co., is a data-driven metric that evaluates foods based on nutrient density and ingredient quality.
“Consumers are increasingly prioritizing health in their food choices, and the industry is taking notice,” said Marsha McGraw, Global Head of Partnerships and Verticals at NIQ. “By integrating the FoodHealth Score, we’re giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn’t just about data, it’s about shaping a healthier food landscape.”
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“Health-conscious shoppers aren’t a niche, they’re the norm,” said Samantha Citro Alexander, Founder & CEO of FoodHealth Co. “Consumers are scanning every aisle for healthier options, and they’re willing to pay more when they can see the health difference. This is where the industry is headed, and our collaboration with NIQ is a game-changer for food companies looking to lead the way.”
SOURCE: Businesswire