World-renowned Latin American bistro and bar brand, Negroni, opens its first West Coast restaurant just in time to ring in the New Year in Los Angeles as West Hollywood/Beverly Grove’s newest destination for craft cocktails, indulgent dining, and memorable moments. This expansion marks the brand’s second location in the U.S. with the first highly successful outlet in Miami and 20 other locations throughout Latin America.
Founder Pablo Sartori has teamed up with LA-based hospitality developers, operators, and brothers Frank and David Stork, to open this Los Angeles location as well as future locations throughout the West Coast. The team has recruited Chris Whelan with 12 years of experience in the hospitality space (Yamashiro, Soho House, Perch), to helm the ship as General Manager, and to aid in bringing the Negroni experience to life in Los Angeles. The unique and specific LA menu showcases a local and imaginative spin on Negroni’s traditional offerings, reflecting the brand’s cosmopolitan roots led by Negroni’s Executive Chef Pablo Latif.
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“Negroni was conceived to share an international experience with our guests – to be a place where the many influences in our hometown of Buenos Aires merge seamlessly, creating a warm and vibrant place to dine and socialize. After the incredible response to our first US location with Negroni Miami, we hope that together with our local partners we can share that same magic as we expand to Los Angeles,” said Pablo Sartori, Founder. “We look forward to bringing our concept to West 3rd Street, combining an energetic atmosphere with that of an intimate, locals’ date night hot spot.”
The menu highlights Negroni’s signature Nikkei-style Sushi Bar, serving imaginative and classic dishes such as Ceviche Carretillero (made with shrimp and Corvina with red onions, cilantro, peppers, and aji Amarillo peppers), Leche de Tigre, (Peruvian corn and fried calamari), Maki Funghi (sauteed mushrooms, and cashew cheese, topped with chives, avocado, aioli, and torched kale), and Nigiri Vieiras (scallops, Nikkei butter, and chalaca atop vinegared rice). Negroni’s “Kitchen” (main courses), offers guests a range of globally inspired dishes including grilled Octopus (served with potato emulsion, gremolata, and romesco sauce), Wagyu Truffle Burger (topped with sauteed mushrooms, truffle stracciatella, and lettuce on a brioche bun), and a deliciously crispy Whole Red Snapper (served with shrimp and calamari in a chili sauce with coconut rice).
SOURCE: PR Newswire