Tuesday, November 5, 2024

MALK Organics Partners with POOSH and Erewhon to Unveil “The POOSH Potion Detox Smoothie”

On October 15th, leading premium plant-based milk brand, MALK Organics, will be debuting a new smoothie at Erewhon Market in partnership with POOSH. “The POOSH Potion Detox Smoothie” created by Kourtney Kardashian Barker, will be available at Erewhon tonic bars for $18 through November 15th.

The POOSH Potion Detox Smoothie contains the following ingredients:

Harmless Harvest Coconut Water
Harmless Harvest Vanilla Coconut Yogurt
MALK Almond Milk
Four Sigmatic Sweet Vanilla Protein Powder
BLK Fulvic Drops
NeoCell Hyaluronic Acid
Zuma Valley Coconut Cream
Charcoal
Maple Syrup
Cacao Powder
Avocado
Blueberries
Banana

The smoothie’s appearance has a unique black and white marbled effect, and its taste can be described as creamy and fruity, with just the right amount of sweetness.

“We couldn’t be more thrilled to be partnering with POOSH by Kourtney Kardashian Barker and Erewhon to create this epic, delicious smoothie,” said MALK‘s CEO, Jason Bronstad. “Using Almond MALK as the base keeps this smoothie super clean and free of gums, fillers, and oils.”

Also Read: Taste and Waste Are Top Reasons Most Americans Get Half the Amount of Veggies They Need

MALK was a brand partner in the Poolside with POOSH event on October 4th where the smoothie made its debut. In support of the smoothie partnership, MALK will also be sampling in Erewhon’s eight stores throughout the month, and running billboards near selected Erewhon stores.

The POOSH Potion Detox Smoothie was preceded by other MALK x Erewhon smoothie partnerships earlier this year including Hailey Bieber’s Strawberry Glaze Skin Smoothie, Marianna Hewitt’s Coconut Cloud Smoothie, and Sami Clarke’s Form Fuel Smoothie.

MALK has become a coveted alternative milk brand because all of its products are organic, have no dairy, gums, fillers, oils, or carrageenan and are made with only a few simple and familiar ingredients. Products include Unsweetened Almond and Original Oat (just 3 ingredients each), Vanilla Almond and Vanilla Oat (just 4 ingredients each), and Chocolate Oat (just 5 ingredients). MALK can be found at Erewhon Market, major natural stores and grocers nationwide, and shipped via Instacart.

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