With millennial and Gen Z consumers preferences driving the expansion of the milk category, Lee Kum Kee U.S.A., leading maker of authentic Asian sauces and condiments, is sparking the hottest new milk trend with the launch of its Sriracha Milk. This first-of-its-kind product will awaken your tastebuds with a sweet and fiery hint of spicy flavor followed by a surprisingly soothing aftertaste you’ll crave.
Lee Kum Kee is known around the globe for pioneering delicious, tried-and-true Asian sauces and condiments for chefs and at-home cooks, which have been a staple in traditional and non-traditional kitchens. Tapping the latest food trends and growing consumer interest, the brand’s newest product combines hot sauce lovers’ appetite for all things hot with quick, comforting relief in one convenient beverage.
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The company recognizes that there are now more types of milk in today’s marketplace than ever before—from almond and oat to pistachio and macadamia milk. With fans always looking for the next great innovation in the refrigerated aisle, Lee Kum Kee saw an opportunity to make a splash. Its new Sriracha Milk leverages the company’s 135-year heritage, culinary expertise and authentic taste in chili and sriracha flavored sauces, while expanding its product category and appearing in new aisles of grocery stores.
Lee Kum Kee Sriracha Milk (MSRP: $4.39), made with a proprietary blend of chili pepper paste, vinegar, garlic, sugar, salt and 1% low fat milk, is sure to please when enjoyed on its own, or can be used to add spicy flavor when mixed into a pasta sauce or even a milkshake. This balanced and aromatic drink will have your tastebuds thanking you and leave your eyes watering less with its unexpected cooling qualities.
SOURCE: PR Newswire