Ready, Set, Food!, a leader in early allergen introduction products, announces the launch of Organic Baby Oatmeal – a first-of-its-kind baby food made up of 100% organic milled whole grain oats mixed with nine of the top allergens (peanut, egg, milk, cashew, almond, walnut, sesame, soy, and wheat) that account for about 90% of all childhood food allergies. Designed by allergists with babies (and their parents) in mind, this new offering is the latest addition to Ready, Set, Food!’s line of purposeful products.
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1 in 13 children develop food allergies each year. Guidelines from leading medical organizations, like the U.S. Department of Agriculture (USDA) and American Academy of Allergy, Asthma, and Immunology (AAAAI), recommend feeding babies common food allergens daily for 6 months or more starting as early as 4 months of age to help them prepare for a healthier future. Between tiny tummies and hectic mealtimes, fitting multiple allergens into a baby’s diet for a sustained period can be confusing, stressful, and inconvenient for many parents. Ready, Set, Food!’s new Organic Baby Oatmeal provides babies with a taste they’ll love while introducing allergens safely and easily. It’s high in protein with 4g per serving, fortified with iron and contains 16 servings per resealable pouch, with zero added sugar.
“Our mission at Ready, Set, Food! is to give parents the tools they need to help ensure their baby has a future of food freedom,” said Ready, Set, Food! Co-Founder and CEO, Daniel Zakowski. “We’re thrilled to offer a new solution to make early allergen introduction easy for all parents. Our new Organic Baby Oatmeal not only offers the right amount of nine of the top childhood food allergens, but also has double the amount of protein of other leading baby oatmeals.”
Ready, Set, Food! is launching Organic Baby Oatmeal on the heels of closing its latest round of financing. Providence and Johnson & Johnson Innovation – JJDC, Inc. co-led a Series A funding round for Ready, Set, Food! in January 2022.
Preparing Organic Baby Oatmeal is as simple as:
- SHAKE & SCOOP: Shake the bag of oatmeal with allergens inside. Scoop the amount of baby oatmeal your child eats into a bowl. Add breast milk, formula, or water.
- STIR & WARM: Stir to desired consistency. Serve as-is or heat until warm.
- FEED & ENJOY: It’s mealtime!
Founded on the basis of providing parents and caregivers a guided system that takes the work, confusion, and fear out of early allergen introduction, Ready, Set, Food! offers three stages of daily mix-in products for bottle feeders and food eaters to guide allergen introduction, based on top medical guidelines. Stage 1 gradually introduces babies one-at-a-time to peanuts, eggs, and milk. Stage 2 maintains exposure to the top 3 allergens. Stage 3 introduces babies who are consistently eating solids to cashew, walnut, almond, sesame, soy, and wheat while continuing exposure to peanuts, eggs and milk. The new Organic Baby Oatmeal can also be substituted for Stage 3 daily packets.