Kettle Brand is Taking Snacking to New Heights with the First-Ever Kettle-Cooked, Air-Fried Snack: NEW Kettle Brand Air Fried Chips

Kettle Brand, the pioneer and one of the leaders in premium kettle-cooked chips, is unveiling the first kettle-cooked, air-fried potato chip. With the same big, bold flavor that you expect from Kettle Brand, the newest Kettle Brand Air Fried Chips are available in consumers’ favorite flavors: Sea Salt & Vinegar, Jalapeno and Himalayan Salt.

As the first-to-market air-fried snack, Kettle Brand developed patent-pending technology to kettle-cook and air-finish potato chips, delivering a light and crispy texture with 30% less fat than the original versions.

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Introduced in 2010, air-fried foods have continued to rise in popularity, with #Airfryer amassing over 6.6B+ views on TikTok, and potatoes being the top air-fried food¹. Kettle Brand is the first snacking brand to create an air-fried chip.

“In addition to the natural promise we make with every batch of Kettle Brand chips, we’re proud to be the first air-fried chip,” said Janda Lukin, Chief Marketing Officer, Campbell Snacks. “An air-fried finish is something no one else is offering right now, giving our chips a unique light and crispy crunch to go with their signature bold flavor.”

Kettle Brand Air Fried Chips are available nationwide for a suggested retail price of $4.79 per 6.5 oz bag.

SOURCE: PR Newswire