Yishi Foods, a Chicago-based maker of Asian-inspired oatmeals, announced it has expanded distribution to all U.S. Whole Foods Markets locations, totalling over 500 stores.
Yishi’s oatmeal made with cultural flavors, ancient ingredients and zero added sugar is now sold in all U.S. Whole Foods locations.
Founded by Chinese immigrant Lin Jiang in 2019, Yishi is inspired by the childhood memories of her mother’s homemade breakfast porridge. After moving to the U.S. and noticing a lack of crave-worthy oatmeal options, Jiang began making her own hot cereal based on her mother’s recipes to bring Asian flavors to the American breakfast sector. She is now blazing a trail with the first Asian-inspired oatmeal brand to be available in the breakfast category nationwide, breaking out of the ethnic aisle and bringing Asian flavors into the mainstream.
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“More than ever, shoppers are increasingly demanding breakfast cereals in innovative and delicious flavors that provide a multitude of functional benefits,” says Lin Jiang, CEO and Founder of Yishi Foods. “We’re thrilled to expand the availability of our nourishing products to Whole Foods Market across the country, continuing to capitalize on our phenomenal growth momentum and market traction. We’ll continue satisfying our loyal fans with second-to-none delicacies.”
Made with culturally relevant flavors, ancient ingredients like matcha and taro, and zero added sugar, Yishi’s oatmeal functions as a fun, yet nutritious alternative to the monotonous assortment of products typically lining the breakfast aisle — perfect for busy, on-the-go consumers looking for quick nourishment or back-to-school snacks. These oatmeals come together easily whether you mix them with hot water, refrigerate them for refreshing overnight oats, or simply microwave them. They are available in three mouthwatering flavors in Whole Foods Markets and other reputable retailers across the country, including Mom’s Organic, Central Market, Bristol Farms, and Gelson’s, as well as five total flavors online. All varieties are USDA Certified Organic, Non-GMO, Gluten-Free, and Vegan.