Ibotta, a leading performance marketing network, announced it will partner with AppCard, the leading personalized marketing and shopper analytics solution for independent grocers, to deliver and offer content at scale to independents across the nation through the Ibotta Performance Network. Offers such as digital coupons will now be available to an additional 25 million shoppers and 2,000 stores across 375 AppCard independent grocers on the Ibotta Performance Network.
“By joining forces with AppCard, we’ll bring extensive offers to hundreds of independent grocers and their customers,” said Amir El Tabib, chief business development officer, Ibotta. “Our partnership allows Ibotta – as well as the brands, independent retailers, and publishers on the Ibotta Performance Network – to meet more customers where they are and create more value throughout the market, helping to fulfill our mission to make every purchase rewarding.”
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AppCard is a leading personalization, loyalty, and digital coupon platform for independent supermarkets and CPG brands. According to the National Grocers Association, independent grocery is a more than $250 billion market that accounts for 33% of total U.S. grocery sales. The partnership between Ibotta and AppCard allows independent grocers and CPG brands alike to reach more shoppers and build customer loyalty through item-level savings opportunities.
“AppCard has long been a champion for independents, and our partnership with Ibotta will help bring a richer and higher volume of offer content to these important retailers,” said Jeremy Rabe, Chief Growth Officer of AppCard. “We’re delighted to add Ibotta as a partner and expand our promotional content base to further enable independent grocers to compete by gaining access to more CPG offers. ”
SOURCE : GlobeNewswire