Hormel Foods Corporation, a Fortune 500 global branded food company, along with its subsidiary Applegate Farms LLC, is leading the way in supporting farmers who employ regenerative agriculture practices, a holistic system of farming that encourages continuous innovation and soil improvement using techniques such as minimal or no soil tillage, regular crop rotation and cover cropping.
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Hormel Foods recently became a major sponsor of an up to 50,000-acre regenerative-agriculture pilot project to be located throughout central and southeast Minnesota. Assistance from Hormel Foods and other participants will help provide financial incentives for farmers to participate in the project and adopt regenerative agriculture practices. Furthering regenerative agriculture is part of the Hormel Foods 20 By 30 Challenge, a set of 20 aggressive environmental, social and governance (ESG) goals the company intends to reach by 2030. In line with the UN Sustainable Development Goals, the challenge is advancing the company’s long-standing ESG leadership.
“As we face the daunting challenges of feeding a growing global population while protecting the planet, we believe advancing regenerative agriculture practices is a smart and responsible choice,” said Mark Coffey, group vice president of supply chain at Hormel Foods.
Applegate, the nation’s leading natural and organic meat brand, is bringing its expertise to the table of parent company Hormel Foods. In 2018, Applegate began its journey into regenerative agriculture by becoming a Frontier Founder with The Savory Institute’s Land to Market program, the world’s first outcomes-based-verified regenerative sourcing solution. The Savory Institute is a global leader in holistic land management with a mission to regenerate the world’s grasslands.
“Regenerative agriculture requires an essential mental shift from the way we currently think about farming – it’s not the cow, it’s the how,” said Gina Asoudegan, who leads the mission and regenerative agriculture initiatives at Applegate and is also a member of Land to Market’s Regenerative Leadership Council.
With a well-deserved reputation for embracing sustainable agriculture, in 2019, Applegate launched The New Food Collective™, an explorer brand that uses pasture-raised meats and small-batch production methods to create culinary-inspired products. The brand launched a pilot product featuring a line of fresh sausages made with pastured pork that was the first ever to be certified by the American Grassfed Association. Most recently, Applegate launched the Do Good Dog™ hot dog, the first nationally available 100% natural, grass-fed beef hot dog made from beef raised using practices that regenerate the land. The Do Good Dog™ hot dog is verified by the Land to Market program, and the beef used in the hot dogs is part of a system that contributes to the regeneration of more than 260,000 acres of soil.