Hi Auto, an award-winning leader in drive-thru voice AI technology, announced the release of the “Voice AI Marketer Toolkit,” a comprehensive set of tools for quick service restaurants (QSRs) looking to capitalize on customer conversations to increase engagement and loyalty. These marketing tools include menu optimization, A/B or multivariate testing, and customized natural voices to help brands unlock the superpower of direct conversation with their customers.
Traditional marketing campaigns are limited to one-way communications across multiple platforms, such as digital advertising, social media, events, and visual promotions at brick-and-mortar locations. Due to the high staff turnover rate at QSRs, employees often work under intense pressure, making it difficult to promote the brand’s values consistently. As a result, millions of drive-thru customers interact with random employees and experience inconsistent levels of service. This can be true for both regular and first-time customers.
Recognizing that voice AI automation can shift the current paradigm; Hi Auto developed a new marketing channel that allows restaurants to design and optimize customer conversations while highlighting brand value, promotions, events, special menu offerings, and more. The toolkit drives marketing and sales goals while building brand affinity and creating an elevated, consistent customer experience.
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Key features of Hi Auto’s “Voice AI Marketer Toolkit” include:
- Dynamic Upsell Customization: Hi Auto’s platform customizes product suggestions considering multiple factors influencing customer experiences, such as time, location, weather, script, language, and voice.
- Multivariate Experimentation: The toolkit allows marketers to test a small control group of stores with similar performance by changing the conversation parameters, such as the number of upsells during a specific daypart. Based on the results, marketing teams can adjust the script to be deployed across all chains.
- Natural and Cloned Voices: Hi Auto’s voice AI enables QSRs to incorporate natural and even customized voice options into their drive-thru experience, providing customers with a more personalized and differentiated ordering experience. This ultimately enhances customer engagement and helps build brand affinity.
“Hi Auto’s voice AI allows us to humanize the customer experience by customizing the drive-thru voice with our dialect and incorporating common phrases and slang that our customers can appreciate,” said Leann Smith, Head of Marketing at Burger King New Zealand. “This collaboration enhanced labor efficiency and significantly improved order consistency and upselling conversions.”
“While the operational benefits of voice AI justify the system’s adoption, there is so much more value to unlock for sales and marketing teams,” said Roy Baharav, CEO of Hi Auto. “That’s why we are investing in the “Voice AI Marketer Toolkit” to provide organizations with the tools they need to realize the full potential of their drive-thru sales channel. Being the only company to date deploying drive-thru voice AI at scale allows us to identify the opportunities and develop the right capabilities for our customers to maximize their ROI.”
SOURCE: Businesswire