Happy Family Organics – the #1 organic baby food brand in the U.S.1 – introduces an exciting lineup of innovations that add to its wide portfolio of solutions for families navigating their babies’ & toddlers’ feeding journeys. Happy Family remains committed to its mission to change the trajectory of children’s health through nutrition with this new slate of innovations, bringing two product lines to market for baby that offer a full serving of veggies – Happy Baby Stage 3 Savory Blends and Happy Baby Advancing Textures Bowls; a new pouch line – Happy Baby Brain Support Blends™ – with DHA & Choline to help support brain health; and two new snack options – Happy Tot Fruity Sticks and Happy Tot Give Back Variety Pack – that feature 0g added sugar.2 These new items were inspired by principal recommendations and nutritional gaps highlighted in the 2020 Dietary Guidelines for Americans aged 0-3 to make Every Bite Count for American babies and toddlers. Key findings such as 90% of toddlers falling short on veggie recommendations and guidance for infants and young children to avoid foods and beverages with added sugar helped establish the roadmap for Happy Family’s 2022 innovation set, which includes both protein foods and veggie-forward items.3 This roster of new innovations join Happy Family’s winning innovation portfolio, which has driven the most dollar sales of any leading organic baby food brand in the past 5 years and inspired industry leaders like Fast Company to recognize Happy Family Organics as one of the Best Workplaces For Innovators.
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“We are proud to introduce new products that not only taste delicious but provide critical nutritious solutions to parents’ most common challenges when feeding their little ones. From starting solids to self-feeding, to advancing textures and tastes, these innovations help families navigate the entire feeding journey — from six months and beyond,” said Anne Laraway, the CEO and “Mom In Chief” of Happy Family Organics. “Nutrition remains at the forefront of everything we do at Happy Family, and these new items model our mission to change the trajectory of children’s health through nutrition. Since becoming the largest baby food brand to join Partnership for a Healthier America’s (PHA) Veggies Early & Often campaign last year, our team has continued our commitment to innovating with vegetable-forward products, which remains a gap across major brands in the category.”
Happy Family Organics team continues to find opportunities to use its expertise and scale to bring products to market that help meet the evolving needs of families. Nutritious products supporting functional benefits continue to be a top desire for parents5, and brain health support represents a key whitespace, with no other baby food category leader specifically targeting this need state with a fruit & veggie pouch.6 This inspired the brand to reimagine their heritage Super Smart pouch line for toddlers and create the new Happy Baby Brain Support Blends™, featuring DHA & Choline to help support baby’s brain health. The two new pouches include tropical flavors like passion fruit and guava in purees for babies ages 6 months and up.