Good Culture, the clean-label, cultured foods brand credited with revolutionizing cottage cheese, is teaming up with celebrity fitness trainer, fitness influencer and founder of The Sculpt Society, Megan Roup, to engage health-conscious consumers and help them experience how good cultured foods can make them feel. Good Culture’s humanely and sustainably-sourced dairy products, including cottage cheese, provide high protein and gut-friendly live and active cultures in one ridiculously good superfood. Good Culture’s clean, delicious and healthy products can fuel fitness aficionados, busy moms and dads or anyone looking for all-day energy from the inside out.
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“Protein and live and active cultures help build energy, muscle, gut health and good feelings – all things my community cares about,” says Megan. “Good Culture is a delicious and sensible indulgence with unparalleled taste and thick and creamy texture, but what it does for your body is what makes it a real star. When you eat good food, you feel good! That’s why I feel so strongly about incorporating Good Culture cottage cheese into my daily routine.”
More and more, consumers are becoming aware of the benefits of gut health, including the impact gut health has on the brain, and how a healthy gut leads to a healthier immune system. In fact, from 2020-2021, there’s been a 83% increase in Google searches for “gut health” and a 63% increase in searches for “gut brain axis.”
“Megan inspires her fans and followers to feel good by giving back to their bodies through exercise, self care and healthy eating every day. She’s a great example of someone who understands how what you eat impacts how you feel,” says Jesse Merrill, CEO and co-founder, Good Culture. “We’re committed to creating the best tasting, nutrient dense, healing cultured foods using only simple ingredients, gut-friendly live and active cultures and milk sourced from small family farms in the midwest, many of whom use pasture practices. This way, consumers can feel good about what they are eating and giving to their families. We’re thrilled to have Megan help us spread the good word.”