G FUEL announced that four flavors in 16 oz cans and five flavors in 40-serving tubs are now available at The Vitamin Shoppe stores across the U.S. The assortment features popular flavors and new varieties based on the hottest gaming and anime properties today, including a new flavor exclusive to The Vitamin Shoppe: Soda Ice Candy – inspired by Naruto Shippuden!
“The Vitamin Shoppe is a true pillar of the health and wellness world, so we’re excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community,” said G FUEL Founder and CEO Cliff Morgan. “We can’t wait for The Vitamin Shoppe customers to experience the Game-Changing Energy of G FUEL!”
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In addition to the brand-new Soda Ice Candy flavor, The Vitamin Shoppe customers can pick up the following flavors in ready-to-drink 16 oz cans:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z (140 mg of caffeine)
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN (140 mg of caffeine)
- Snow Cone (300 mg of caffeine)
Each 16 oz G FUEL can has zero sugar and zero calories, along with proprietary energy and focus-enhancing complexes.
“We are thrilled to partner with G FUEL to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports,” said Muriel Gonzalez, Chief Merchandising and Marketing Officer of The Vitamin Shoppe. “Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best.”
The five 40-serving Energy Formula Tubs now available at The Vitamin Shoppe include:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
- Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
- Rage Drive (Cantaloupe) – Inspired by the TEKKEN Series
- Snow Cone
Each serving of G FUEL Energy Formula has zero sugar, 15 calories, 140 mg of caffeine, and is loaded with antioxidants from 18 different fruit extracts.
SOURCE: PR Newswire