Fresh Express, the brand leader in value added salads, has kicked off the second annual Fresh On the Go promotion to celebrate its on-the-go-friendly products that help keep consumers fueled throughout the day. From salad kits and bowls to Chiquita Bites snacks, Fresh Express has a product and recipe solution for every occasion.
Throughout the three-week promotion (August 8-28), the Fresh Express website and social channels will spotlight on-the-go meal tips, recipes, and featured products, such as the Spinach Avocado Pear Smoothie and Apple Feta Spinach Salad made with Fresh Express Baby Spinach, the beloved Sunflower Crisp Chopped Kit, and a protein-packed snack of Apple Wedges, Cheddar Cheese and Crackers.
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The promotion will also include a #FreshOnTheGo challenge. Whether at the office, in the car, at home, or in between errands, FreshExpress is inviting consumers to share a selfie with their favorite Fresh Express or Chiquita Bites product using hashtag #FreshOnTheGo for a chance to win a month’s worth of FreshExpress and Chiquita Bites coupons valued at more than $340.00. Winners will be selected on a weekly basis.
As consumers continue to look for easy ways to make well-rounded, convenient, and budget-friendly meals, they also want reassurance that the food they are eating is of high quality and safe. To help shine a light on its commitment to delivering products that are consistently, deliciously, fresh, Fresh Express released three more videos in its Food Safety & Quality series:
- Chapter 3: To Your Table, featuring Fresh Express CEO John P. Olivo, highlights the rigorous traceability and reporting processes and best in class practices implemented over the past decade to deliver safe and fresh products, including source data, RFID tags, and unique packaging information.
- Traceability: Where Salads Grow & Where They Go focuses on tracing Fresh Express food products and ingredients through all steps in the supply chain. Rodrigo Bersanetti, Head of IT at FreshExpress, discusses the company’s 4 step traceability process to track finished products and ensure safety.
- FreshExpress Salad Bowl Kits, with General Manager Daniel Marques, showcases technology and food safety for the innovative on-the-go meal solutions and single serve salad bowl kits produced at the FreshExpress facility in Morrow, Georgia, like the Santa Fe Style Gourmet Cafe Salads® Salad Bowl.