DRINKS, the online alcohol technology leader, announced that it would host a panel with Shopify, a provider of essential internet infrastructure for commerce, and Electriq, DRINKS’ digital retention and growth agency, at Vinexpo America. The industry experts will share their perspectives on the e-commerce alcohol market, insights into effective customer acquisition and retention, and discuss the latest e-commerce and technology innovations for alcohol merchants.
The panel will feature DRINKS Co-Founder and CEO Zac Brandenberg; Chief Compliance Officer and Head of Enterprise Kelly Martin; Peter Jones, Shopify’s Head of Wine & Spirits; and Brandon Amoroso, Founder and President of Electriq, a Shopify Plus Certified Partner.
DRINKS launched a real-time tax and regulatory solution for alcohol last year, enabling wineries and retailers to facilitate compliant alcohol sales within a native Shopify checkout experience. Integrated into Shopify checkout, DRINKS allows merchants to take full advantage of the robust Shopify ecosystem and use the same regulatory technology trusted by Fortune 20 retailers, national wineries, and e-commerce marketplaces. The panel will explain how merchants can leverage this breakthrough technology as the foundation of customer-oriented growth and retention strategies that significantly grow DTC sales and customer lifetime value.
“As the alcohol industry continues to evolve, it’s important for alcohol producers and retailers to stay ahead of the curve,” said Zac Brandenberg. “By leveraging cutting-edge technologies on Shopify, merchants can better serve their customers across the country with easy, streamlined, and scalable technology platforms. We’re excited to share our insights with the Vinexpo America | Drinks America community.”
SOURCE: PRWeb