In recognition of National Philanthropy Day, Cracker Barrel Old Country Store® announced Cracker Barrel Food for Families, a new initiative focused on caring for families in America through food. Through three interconnected focus areas – addressing food insecurity, supporting community needs and reducing food waste – Cracker Barrel, its employees and Cracker Barrel Old Country Store Foundation will support programs that help ensure families and communities have access to homestyle food that provides comfort and nourishment.
“Food insecurity and hunger relief is a critical issue in America – one that has become even more evident and dire as a result of the pandemic,” said Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. “We must do our part to ensure that everyone has access to wholesome food. We look forward to partnering with Feeding America® through our Cracker Barrel Food for Families program to help care for families who need it most.”
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As part of its new program, Cracker Barrel will join forces with Cracker Barrel Old Country Store Foundation and Feeding America, the nation’s largest domestic hunger-relief organization. The multi-faceted national partnership between Cracker Barrel, the Foundation and Feeding America will aim to address food insecurity, beginning in high-need rural and underserved communities as well as in Middle Tennessee, where Cracker Barrel was founded.
“Hunger is an issue that impacts every community in our country. The Feeding America network works hard every day to help people who may not know where they will find their next meal,” said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. “We are grateful to Cracker Barrel and Cracker Barrel Old Country Store Foundation for joining our fight to end hunger and for helping to provide meals to children and families in need.”
More than 38 million people currently struggle to put food on their tables, according to the United States Department of Agriculture. Cracker Barrel and Cracker Barrel Old Country Store Foundation will contribute funds to enable a donation of 1 million meals* through Feeding America over the next year to help alleviate hunger in the communities it serves. Additionally, for every engagement with the announcement of Cracker Barrel’s Food for Families initiative on Facebook, Instagram and Twitter from now through Giving Tuesday on Nov. 30, Cracker Barrel will donate funds for meals – up to 100,000 meals – to help get food to families who need it most this holiday season.