Clean Juice, the nation’s first and only USDA-certified organic juice and food bar franchise, has reinvigorated and simplified its operation by moving from in-house bottled cold-pressed juice production to the latest innovation in centralized high-pressure processing (HPP) across all stores. The move also brings Clean Juice closer to the farms where the brand’s all-natural organic ingredients are nurtured, grown and harvested to ensure the freshest ingredients, most consistent bottled juice flavors while simplifying its operations. The transformative shift enables Franchise Partners to focus less on supply chain, labor and production and more on serving the guest with a premium experience.
“Our decision to move our bottled juice production to HPP was based on many factors, most importantly, our commitment to serving only the highest-quality, USDA-certified organic farm-fresh ingredients to our guests at a more affordable price while simplifying the operation for our grinding Franchise Partners across the nation,” said Clean Juice CEO and Co-Founder, Landon Eckles. “After exhaustive research and a pilot program, it was evident that we could maintain our brand promise and provide a tasty bottled organic product, while solving the hindering labor and distribution challenges and reducing costs at the counter for our guests.”
According to Eckles, HPP solves the riddle of processing organic produce without heat, chemical preservatives or additives while maintaining the natural benefits and farm-to-bottle freshness from organic produce. Advances in HPP technology enable Clean Juice to improve the quality, value, safety and consistency of its product, critically important considering the brand’s accelerated growth in less than seven years. With food safety and freshness as two of its core pillars, HPP provides guests with a tastier and more nutritional bottled juice at a lower cost, making healthy living more affordable to more people.
“More importantly, as prices for food and groceries continue to dramatically rise, we took this shift in our business as an opportunity to provide more value for our guests. The prices of our bottled cold-pressed juices, which are a guest-favorite and arguably what we’re known for, were reduced by nearly 20 percent for our guests across all markets – that’s a message that I know will be well received considering what’s happening. The last thing we want is for the expense of living organically and consuming healthy products to be cut because people can’t afford it,” added Eckles.
SOURCE: PR Newswire