Bulleit Frontier Whiskey premiered its short film, “A Toast To The Times” last night at an environmentally conscious event in Los Angeles. Every part of the celebration was considered to minimize its impact on the Earth, including upcycled furniture, a “root to stem” menu, and local recycling and compostable partnerships. The event was attended by pioneers across art, sustainability, food and technology and was the first public screening of “A Toast To The Times” — a 90-second short produced in collaboration with GRAMMY nominated spoken word poet, J. Ivy, and filmmaker Carlos Lopez Estrada. The film celebrates those on the frontier of culture and is part of The Bulleit Pioneer Project — a multi-year commitment to championing and amplifying those breaking new ground.
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A continued commitment to sustainability
The environmentally conscious event supports The Bulleit brand’s commitment to championing a sustainable mindset. To make this premiere possible, Bulleit united a collective of pioneers sitting on the frontier of sustainability innovation spanning food, drink, furniture and waste management.
Designer and builder,Jimmy DiResta, was responsible for furniture across the space. As well as creating tables from 100-year-old doors and recycled metal table legs, the pièce de résistance was an upcycled Bulleit bar constructed using wood from a family farm built in 1790. The metal Bulleit logo started its life as the floorboard of an International Harvester Jeep and was extracted from a junkyard before being welded, and affixed to the top of the upcycled bar. Sunbeam Vintage in Highland Park, Los Angeles, also provided vintage pieces dotted throughout the space.
Chef Josh Gillwas responsible for food, alongside Stephanie Reading on cocktails. Both are known for driving forward the sustainable food and drink movement across California and produced menus using the same ingredients, utilizing the root to the stem to minimize waste. The produce was sourced from within 30 miles of the event venue, from eco-conscious purveyors, and was served on palm leaves.
This was complemented by no single-use plastic throughout the space, 100% sustainable glassware and a partnership with Compostable LA, a full spectrum community compost service that turns food scraps into superfood for soil across Los Angeles.
SOURCE: PR Newswire