Blume, the better-for-you superfood latte brand, announced its expansion into Target stores in the U.S. The brand, which features an array of gluten-free, organic, plant-based functional blends packaged in plastic-neutral pouches, will offer four of its most popular, core flavors: Blue Lavender, Salted Caramel, Matcha Coconut and Reishi Hot Cacao in-store, as well as an expanded offering on Target.com.
“Launching into Target is an incredible milestone for Blume. What began as an at-home remedy to cure the adverse effects caffeine was having on me has quickly snowballed into a wellness ritual adopted by thousands of consumers,” says Karen Danudjaja, Founder and CEO of Blume. “As we continue to focus on expansion in the U.S. and at retail, we’re aiming to create a simpler way to enhance your wellness routine and lifestyle by making our products accessible across the country.”
Blume’s Target expansion comes on the heels of an explosive growth year for Blume, which is on pace for its first eight-figure year. The company’s 30 percent YOY growth is attributed to its focus on strategic partnerships with retailers, placing the brand in more than 4,000 stores across North America, including Whole Foods, Erewhon, Loblaws, Grove, and Well.ca. Launching into Target serves as a catalyst and amplifies the brand’s commitment to furthering and democratizing holistic well-being.
Blume was born in 2017 out of its founder and CEOs own struggles with caffeine while working in commercial real estate and taking multiple coffee meetings a day. Danudjaja wanted to do something more purposeful and mission-driven and had a strong desire to create rituals that consumers can feel good about indulging in. She began the brand during the budding craze for functional beverages, aiming to produce a product that tastes good and provides nutritional and health benefits. After recognizing a gap in the market, Blume was initially available in coffee shops before growing rapidly in retail stores and direct-to-consumer over the past six years.
SOURCE : BusinessWire