Bazooka Candy Brands, a division of The Bazooka Companies Inc. announced the promotion of two new Vice Presidents to join the confectionery leadership team.
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“I could not be more excited to announce the promotion to the Vice President level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years,” said Tony Jacobs, President Bazooka Candy Brands. “Becky and Lizzy are true super stars who have had a hand in almost every major BCB success in the U.S. As part of the leadership team, they will be key to shaping and executing our continued long-term success as we focus on the critical areas of brand equity development, consumer communication, innovation and e-commerce growth.”
Becky Silberfarb joined Bazooka Candy Brands in 2016 as aBrand Manager and most recently held the position of Senior Director of Marketing. During that time, she has led marketing across all brands in the Bazooka Candy Brands portfolio including, Ring Pop, Push Pop, Baby Bottle Pop, Bazooka and more. Core to her role has been leading brand strategy, positioning and integrated marketing communication plans. She has led breakthrough marketing campaigns to drive BCB’s core business as well as many of the company’s most successful innovations. In her new role as Vice President of Brand Marketing, Becky will oversee the continued growth of the organization’s marketing efforts as Bazooka Candy Brands expands with new audiences, new products, and new markets. She will also oversee marketing efforts for Latin America.
Prior to joining Bazooka Candy Brands, Silberfarb spent three years at Danone where she was a key player in the re-launch of Activia Light and led promotional concepting and execution of Danimal’s annual Rally for Recess Campaign. She is also actively involved with the National Confectioners Association where she was honored to be selected to be part of the Association’s prestigious Future Leaders Program.
Silberfarb grew up in New York, and has a B.S. in Policy Analysis and Management from Cornell University and an M.B.A. from The Stephen M. Ross School of Business at the University of Michigan. She currently resides in Brooklyn, NY with her husband and newborn son.