Britehorn Partners is pleased to announce that its client, SolarLeadFactory, has been acquired by Enphase Energy Inc. a global energy technology company and the world’s leading supplier of microinverter-based solar and battery systems. Founded in 2012, SolarLeadFactory provides high quality leads to solar installers. SolarLeadFactory has joined Enphase with the objective of substantially increasing lead volumes and conversion rates to help drive down the customer acquisition costs for installers.
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Enphase has set out to build a digital platform for installers that incorporates tools to design, permit, install, monitor, and maintain solar and battery systems. This acquisition adds lead generation capabilities to that toolset. Enphase will continue to focus on integrating these tools into the digital platform so that its entire network of installers can realize maximum efficiencies in selling to homeowners.
“By leveraging Enphase resources, we’ll be able to rapidly accelerate improvements in our lead qualification and conversion efforts and deliver on our mission to help homeowners go solar,” said Clayton Cornell, CEO of SolarLeadFactory, “And special thanks to Britehorn Partners, led by Partners Bobbi Babitz Armstrong, Andrew Hurry and Jeff Schottler, for their expertise, professionalism and tenacity in helping us close this deal.”