Monday, December 23, 2024

QPharma introduces Ti CRM 2.0–a Pharma CRM built for speed

QPharma, the leading provider of cloud-based compliance solutions, unveiled Ti CRM®, a CRM for fast implementations. Ti CRM 2.0 is the next generation of QPharma’s popular Ti CRM® application, which thousands of Pharma reps employ daily to capture healthcare professionals’ (HCPs) sample requests in compliance with 21 CFR Part 11 and PDMA guidelines. The new application now includes powerful multi-channel features, multi-device support, and may be fully implemented in a few short weeks.

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“We went through an extensive value curve analysis of the marketplace,” said Suhail Mughal, Chief Technology Officer, QPharma. “And we discovered that current solutions, while feature rich, are often cost prohibitive because of their complexity and long implementation cycles.”

The technical expertise and project management know-how required to implement a cloud-based CRM solution is daunting for many companies. Most implementations involve integrating data from multiple sources and managing massive datasets. Often the work of implementation is outsourced to a large professional services firm while company’s project managers reassure internal stakeholders and coordinate deliverables from a dozen vendors. It may take two to three years for a stable solution to emerge that provides a return on investment.

Ti CRM, as part of QPharma’s Titanium® platform, comes with sampling and compliance features and services that support order processing, sample reconciliation, and signature audits. Ti CRM also comes with a powerful product alignment and highspeed engine that allows clients to exercise controls and limits for reps and HCPs. QSign™, a purpose-built digital signature solution for business reply cards (BRCs), is available as an add-on to support remote sampling. Since Ti CRM is interoperable with other applications in the Titanium platform, any data received by any Titanium application is available to all others. Thus, time and cost savings are realized by eliminating duplication of efforts and by leveraging features, services, and data across the platform.

What makes Ti CRM compelling, however, is the set of next generation features that are geared toward field reps. Reps can hold secure virtual meetings (including video conferencing) with HCPs in a module called QConnect™. And beyond screen sharing slide decks, Ti CRM includes support for Interactive Visual Aids (IVAs) as a standard feature. Even if the rep shares an IVA with the HCP in offline mode, say during an office visit, Ti CRM captures the usage metadata that maybe used for Closed-Loop Analysis (CLA) to measure the effectiveness of the IVA.

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