CuePath Innovation, a provider of medication adherence solutions for the home healthcare market, announced that its Director of Medication Adherence, Dr. Margaret Lu, will be speaking at the 2022 American Society on Aging (ASA) On Aging Conference in New Orleans on April 14. Co-presenting with Dr. Margaret Lu is Jennifer Thompson, the CEO of Herstasis Health, a menopause information and diagnostics company, and the Executive Board Chair of CuePath.
The presentation, titled “I Haven’t Pooped in a Week—Using Knowledge Translation and Open Dialogue to Empower Patients in Discussing Embarrassing Secret Symptoms,” aims to share vocabularies and techniques based in behavioral science to help caregivers discuss uncomfortable medical symptoms with patients who would otherwise suffer in silence. Lessons learned in speaking with patients and customers about topics such as constipation, women’s mental health, and embarrassing medication side effects will be presented and discussed.
The American Society on Aging’s On Aging 2022 conference runs April 11–14 in New Orleans, with approximately 1,500 delegates in attendance. The conference brings together a variety of professionals involved in the aging sector.
“I am excited to speak at the ASA conference to help healthcare workers and caregivers gain tools to address their clients’ awkward health concerns,” Dr. Lu said. “As a pharmacist specializing in geriatrics, I have seen both the thought process behind, and consequences of, poor medication adherence. It’s not an easy conversation to have but building knowledge and self-efficacy in patients is essential for their own health management.”
“Mid-life women’s health is so poorly understood, and current research is just not making into the clinic,” stated Jennifer Thompson. “Our customer discovery process necessarily involved many uncomfortable conversations with women, and we are proud to be bringing menopause-specific solutions to the market that will help this huge, vulnerable, suffering patient group.”
“We’re so excited to reunite our members at On Aging 2022 in New Orleans,” said Dr. Leanne Clark-Shirley, vice president of programs and thought leadership at ASA. “Based on feedback we’ve heard over the years, we’ve redesigned parts of the national conference to offer new formats and thematic tracks that bring organizations like CuePath and Herstasis together with experts across a broad range of disciplines to drive real impact.”