Rêv Worldwide, Inc., a global payments & loyalty product innovations company, and Visit Mexico, Mexico’s official tourism marketing agency, announced a multi-year strategic partnership aimed at fostering cross border tourism by leveraging innovative digital products and services that facilitate engagement, convenience and value for the travel sector.
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With the introduction of the X World Wallet, a multi-currency debit account accessible by downloading a mobile app, linked to physical and digital Visa cards, and integrated loyalty program, Rêv and Visit Mexico take a first step in offering a suite of products and services with a mission to promote tourism activity for one of the world’s most important travel corridors.
The X World Wallet, now available nationwide, puts in the hands of its users a powerful tool that facilitates international transactions, discounts on travel bookings, and a points based loyalty program that helps maximize value for the user. While there are a variety of branded and co-branded credit products targeting the travel market, the availability of a mobile-first debit product that combines payments, foreign currency exchange, loyalty, and bookings is part of a recent wave of innovation that is giving consumers an alternative from credit cards with application requirements, high annual fees, interest rates and restrictive loyalty programs.
“We are proud to be working side by side with Visit Mexico to put our technology to work so that travelers can access relevant and hassle free tools to facilitate their journey,” said Bertrand Sosa, President & Chief Marketing Officer, Rêv Worldwide.
Given continued pandemic impacts globally across the travel industry, consumers and industry players alike are seeing how digital solutions play an even more important role in helping to reduce friction as well as open the opportunity to enhance key aspects of the travel experience. While the pandemic has decimated the travel industry globally, Mexico is one of the few countries who kept air travel open throughout the challenging times. The World Tourism Organization (WHO) estimates Mexico was the third most-visited country in the world in 2020.
“As we continue to establish Mexico as the best destination for travelers from around the world, we are excited to collaborate with Rêv on the development of useful products that help us connect with travelers and help make their travel experience better – beginning with making it easier, cheaper and safer for Americans to transact in our country,” noted Carlos Gonzalez Gonzalez, Chief Executive Officer, Visit Mexico.