Ascensus has named financial services marketing leader Emily Pachuta as its new Chief Marketing Officer, responsible for the firm’s digital, marketing and analytics capabilities. Pachuta reports to Ascensus President Nick Good and joins the company’s executive leadership team.
“Emily Pachuta is a highly experienced leader in our industry with a track record of bringing together digital, marketing, and analytics capabilities to drive business growth and improve client outcomes,” said Good. “She understands the importance of fostering emotional connections with a brand and delivering increasingly positive experiences for the clients we serve. We are delighted to welcome her to our leadership team.”
Pachuta brings more than 20 years of marketing leadership expertise from across the financial services industry, most recently serving as Chief Marketing & Analytics Officer, Americas for Invesco. Her nearly six-year tenure there led to industry-leading brand, digital, analytics and distribution technology capabilities.
Previously, she served as Managing Director, U.S. Retail & iShares Marketing for BlackRock and as head of Client Marketing & Investor Insights as a member of UBS’ Wealth Management Americas business. Prior to joining UBS, Pachuta led Lincoln Financial Group’s centralized Strategic & Product Marketing organization.
She began her professional career with the Merrill Lynch Global Private Client business, serving in several roles overseeing integrated marketing, public relations, and creative services.
Pachuta succeeds Carl Negin, who led marketing at Ascensus since 2018 and recently shared his plans to leave the company to spend time with his family as he pursues other opportunities.
SOURCE: PRNewswire