Sonic Automotive, Inc. (“Sonic” or the “Company”) , a Fortune 500 Company and one of the nation’s largest automotive retailers, recently held a groundbreaking ceremony to celebrate the start of construction of Audi Downtown Nashville, a two-story, 35,000-square-foot building located at 15 Lindsley Avenue in the heart of the Music City’s SoBro neighborhood.
In 2020, Sonic Automotive conducted focus groups with Nashville residents to test the concept and location for Audi Downtown Nashville. The focus groups overwhelmingly liked the downtown location and felt the energy of SoBro, partnered with progressive and innovative digital tools, would bring a “tech-forward” Audi experience to downtown Nashville.
Audi Downtown Nashville will be an innovative space where guests can test-drive exciting new Audi models, build and customize their ideal Audi, and enjoy convenient Audi service from factory-trained technicians, bringing the future of automotive luxury directly to Nashville.
“Our Audi Nashville dealership has built a reputation for innovation, luxury, and exceptional customer care, and we are excited to expand that level of excellence into an exciting new destination at Audi Downtown Nashville,” said David Smith, CEO of Sonic Automotive. “This new location will be the first of the Audi of America brand to feature an evolutionary new way for consumers to shop, buy, and service their vehicles and experience our Audi Nashville team’s exceptional guest experience.”
As part of the seamless Digital Guest Experience at Audi Downtown Nashville, guests will be able to select any Audi model from either Nashville location for convenient pickup, empowering them with more technology, complete transparency, and the most convenient way to give their Audi the service it deserves.
“We are thrilled to partner with Audi of America on this new concept,” said Jeff Dyke, President of Sonic Automotive. “We’ve assembled a top-notch team to bring this innovative dealership model to life and are looking forward to providing guests in Nashville and surrounding areas with a unique way to shop for and service their vehicles.”