Mercedes-Benz detailed its plans as the architect of its own operating system MB.OS, which will be introduced mid-decade with the new MMA platform. MB.OS is designed and developed in-house to retain full control over the customer relationship, ensure data privacy, and to leverage the unique integration of all car functions. Based on a purpose-built chip-to-cloud architecture, MB.OS benefits from full access to all vehicle domains: infotainment, automated driving, body & comfort, driving & charging. This strategic approach allows the world’s most valuable luxury automotive brand1 to offer its customers a differentiated, superior product experience.
“At Mercedes-Benz, we are dedicated to building the world’s most desirable cars. Accordingly, we made the decision to be the architects of our own operating system – a unique chip-to-cloud architecture that leverages its full access to our vehicles’ hardware- and software components. By combining this in-house expertise with a selection of world-class partners, we will create an outstanding customer experience, from driving assistance, navigation and entertainment, all the way to integrated charging. MB.OS will feature full upgradeability and constant improvements.”
MB.OS is designed to connect the major aspects of the company’s value chain, including development, production, omni-channel commerce and services – effectively making it an operating system for the entire Mercedes-Benz business. That’s why the effects of MB.OS range from decoupling development cycles to enhancing customer lifetime value long after the original car purchase.
The company created its operating system to be standardized across the entire vehicle portfolio, fully updateable for rapid product upgrades and deliberately open for selected partners. While Mercedes-Benz defines and controls the architecture with its own hardware and software base layer, the integration of leading technology players grants customers access to best-in-class services, content and functions.
These MB.OS partners include NVIDIA, which provides its software, data and AI expertise as well as its Orin system-on-chip to enhance benchmark SAE Level 2 and Level 3 automated driving systems. Vehicle variants will also be equipped with next-generation sensors, including Light Detection and Ranging (LiDAR) sensors from Luminar.
SOURCE: Businesswire