Monday, November 4, 2024

Redefining the Luxury Crossover That Launched a Segment: The All-New 2023 Lexus RX

Lexus pioneered the luxury crossover segment with the launch of the first RX more than 20 years ago and never looked back. Today, Lexus redefined what the RX means to guests with the global reveal of the all-new RX at the Lexus New Product Showcase. And as the first luxury brand to offer a hybrid in the segment, it’s only fitting that RX returns with a variety of electrified powertrains. The 2023 Lexus RX, the fifth generation for the Lexus core model, is completely redesigned from the wheels to the roof rails, featuring a new global platform, two all-new grades, available Digital Key, Lexus Safety System+ 3.0 and Lexus Interface Multimedia System.

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While pursuing a unique identity for 2023, the redesigned model maintains what makes an RX an RX: a comfortable, quiet in-cabin atmosphere, refined ride comfort, excellent grip and drive force control and confident driving enjoyment.

“Nothing exemplifies our commitment to the transformation we’re making as a brand and Next Chapter for Lexus product more than the renewal of our best-selling vehicle – the RX,” said Andrew Gilleland, group vice president and general manager, Lexus Division. “We’re breathing new life into the segment-leading RX with enhanced safety and technology, human-centered design and undeniable performance from a diverse mix of powertrains.”

Bold, Alluring Design
The 2023 RX builds on the foundation of the iconic Lexus spindle design and evolves into a new, cohesive spindle body design. This sleek, dynamic design is symbolized by a sense of solid mass. Central to the new spindle body design are the carefully sculpted seamless grille and integrated headlamps that strengthen and evolve the signature design. The refined, low center of gravity is realized through a mature, grounded stance accented by 19-inch wheels with a dark gray machined finish and color-keyed overfenders. For those who want a more powerful look, 21-inch wheels are available in luxury color variations. From the side, the three-dimensional surface strongly flares from the rear door toward the tire to evoke powerful traction produced by the rear motor. From the back, the RX inherits the signature L-shaped light bar lamp with lenses that wrap around to the sides of the body to emphasize a wider, more powerful silhouette.

The 2023 RX will be offered in six grades: Standard, Premium, RX-first Premium+, Luxury, F SPORT Handling and RX-first F SPORT Performance.

The 2023 RX will be offered in 10 exterior color options depending on grade: Ultra White, Eminent White Pearl, Nebula Gray Pearl, Iridium, Caviar, Matador Red Mica, Copper Crest, Nori Green Pearl, Nightfall Mica and Grecian Water.

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