RealTruck, Inc. , the leading manufacturer of functional aftermarket accessories and an online destination for truck, Jeep® and SUV enthusiasts, has acquired IDDEA (Auto Parts Designer Industry, SA De CV), which enters the market under the well-known Go Rhino brand .Known for setting the industry standard, Go Rhino has 40 issued and pending patents for the innovative, premium products it develops and manufactures for truck, Jeep and SUV owners. The acquisition strengthens RealTruck’s existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors and cargo management.
“We are pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessory brands,” said Carl-Martin Lindahl , CEO of RealTruck. “We look forward to joining forces to expand RealTruck’s operations into Mexico with Go Rhino’s impressive product design, development and manufacturing teams. The Go Rhino product line enhances RealTruck’s mission to inspire more people to adapt their vehicles for your daily needs, seeking the great outdoors, and a passion for customization.
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Go Rhino’s leading automotive accessories include side steps and dash boards in nearly 20 styles, sport bars for modern trucks, hitch steps, bumpers and public safety vehicle products, as well as an extensive program of Bronco®-specific accessories. . For more than 40 years, the company’s products have been designed to offer the perfect combination of fit, function, and style.
“At Go Rhino, we are passionate about offering the most innovative products so people can seek out and express their lifestyle in a custom vehicle with the highest quality products,” said Manuel Alvarez, Go Rhino President . “We are excited to partner with RealTruck to expand our product reach in support of their vision to scale the aftermarket aftermarket through increased consumer awareness.”
Alvarez has owned and managed the Mexico-based company for several decades. He will continue to lead RealTruck’s operations in Mexico and will play a key role in RealTruck’s product supply leadership team.
SOURCE: PRNewswire