OMODA BEV, the first SUV vehicle of Chery Automobile aimed at the worldwide market, and the first new model built under the bold new “Art in Motion” design philosophy, will soon be available in European markets within 2 years.
Based on the Art in Motion design language, OMODA’s appearance produces a parallel world-like experience. The technological configuration and safety performance are suited to the driving and control demands of young consumers, as well as directly meeting user expectations, thereby introducing a hip and fashionable lifestyle with future technology. In terms of user participation and Co-creation, OMODA has achieved worldwide success.
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In accordance with the idea of user co-creation and sharing, OMODA performed over a thousand surveys in more than 20 countries around the globe at the outset of its existence in order to include worldwide consumers in the design and configuration of the product. The superb R&D and design team at CHERY has attracted hundreds of designers and engineers from BMW and Jaguar Land Rover with extensive design experience. Before it was finalised, OMODA was reviewed by many market juries, even down to the main console’s aesthetic. Additionally, OMODA’s worldwide consumers voted on the product names.
Throughout the product utilization process, the OMODA-promoted attitude of involvement is evident. In line with the “customer-centric” idea, CHERY has always maintained a better interaction with customers via a variety of activities, allowing more people to join CHERY’s ecosystem of co-creation and development.
CHERY is always proud of its customers, and new customers allow the company to shine even brighter on the global stage. The “user co-creation mentality” of CHERY enables OMODA BEV users to participate throughout the product’s life cycle. Will this be meaningful to the audience? We think that time and the marketplace will reveal the answer.