Thursday, July 3, 2025

Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market

An automotive industry transition is underway to replace proprietary camera connectivity with solutions based on the open and interoperable Automotive Serdes Alliance Motion Link (ASA-ML) standard driven by over 150 member companies worldwide. To simplify and accelerate the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS), Microchip Technology has partnered with camera module supplier Nippon Chemi-Con Corporation and video-testing solution provider NetVision Co. Ltd. to deliver the first ASA-ML camera-development platform of its kind that brings the standard’s scalable high-speed asymmetric data rates to the Japanese automotive market while supporting critical hardware-based link-layer security to meet emerging automotive cybersecurity regulations.

“We were first to market with an ASA-ML chipset through our acquisition of VSI, and now we have collaborated with pioneers like Nippon Chemi-Con and NetVision to deliver the first camera development ecosystem that reduces risk and speeds ASA-ML adoption for Japanese OEMs,” said Kevin So, vice president of Microchip’s communications business unit. “Nippon Chemi-Con’s CDTrans camera module and NetVision’s NV061 development emulation board are both based on our VS775S single-port serializer/deserializer device, further demonstrating the industry’s commitment to a standardized ASA-ML solution for Japanese automotive OEMs as they embrace the rapid growth of camera-based ADAS systems driven by the need for safety and convenience.”

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“We are excited to collaborate with an automotive semiconductor market leader like Microchip in offering Japanese OEMs another important first with our new CDTrans ASA-ML-based automotive camera module that is integrated with the VS775S serializer,” said Katsunori Nogami, managing executive officer, chief technology officer with Nippon Chemi-Con. “We recognize the importance and benefit of open standards-based connectivity technologies like ASA-ML that automotive Tier 1 suppliers and OEMs need for interoperable multi-vendor solutions. This collaboration is a key step in accelerating ASA-ML adoption for next-generation ADAS camera systems in Japan’s rapidly evolving SDV landscape. Combined with NetVision’s well recognized camera test and emulation platform, our camera module will enable cross-vendor compatibility, future-proof scalability, and a pathway beyond closed systems.”

“Partnering with Microchip and Nippon Chemi-Con on this new ASA-ML ecosystem platform will help realize a standardized and scalable electrical/electronic in-vehicle networking architecture for Japan’s SDV era,” said Kenji Kudo, Ph.D., engineering department director at NetVision. “Our development of a VS775S based ASA-ML serializer connection board coupled to our unique camera emulation development platform for ADAS ECUs will help remove a key barrier to adoption for many Japanese OEMs and Tier 1s who have been hampered by proprietary connectivity protocols that limit interoperability and scalability. We look forward to continued collaboration on advancing the ASA-ML ecosystem.”

SOURCE: GlobeNewswire

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