LEGACY MOTOR CLUB President, Business Operations Bruce Mosley announced a partnership featuring a fast-food restaurant chain with a legacy of their own – Wendy’s®. Beginning this weekend at the 2023 DAYTONA 500, the iconic, square Wendy’s hamburger will be the primary race scheme on the No. 42 Chevrolet Camaro, driven by Noah Gragson. Gragson officially began his partnership with Wendy’s in 2020, and the two launched their first primary partnership last year during the GEICO 500 NASCAR Cup Series race at the Talladega Superspeedway. “This is a great partnership for LEGACY MOTOR CLUB, Wendy’s, Noah Gragson, and fans of NASCAR,” said Mosley. “The DAYTONA 500 is the sport’s biggest stage so it’s a perfect place to show off the best in beef. I’m excited to see what Noah does on the track and what we, at LEGACY MOTOR CLUB and Wendy’s, can do off the track through our partnership.”
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In 1984, Wendy’s posed an unforgettable question that has reverberated throughout generations: Where’s the Beef? Thirty-nine years later, Wendy’s is reminding fans that when they want the freshest, hottest and juiciest hamburger, all they need to do is look for the square at their local Wendy’s restaurant.
While one might think of circular racetracks when they think of the DAYTONA 500, this weekend, it’s all about the square. The square makes it easy to find the best in the field whether it’s on a hamburger bun or on the track, with Gragson’s No. 42 Wendy’s car, nicknamed “The BEEF.” Adorned with the Wendy’s square hamburger that started it all, Gragson’s car pays homage to the high-quality, fresh, never frozen* square patties that have been a Wendy’s staple since the restaurant’s beginnings in 1969.
“At Wendy’s, we’re focused on making great tasting hamburgers. To get to the best, it all starts with the best beef and we have a proven track record of delivering for our customers time and time again,” said Carl Loredo, U.S. Chief Marketing Officer for The Wendy’s Company.
SOURCE: PR Newswire