Ford Motor Company is opening the Ford Atlanta Research and Innovation Center (FARIC) to advance the company’s digital transformation in areas such as software-led connected vehicles, artificial intelligence, university research and more.
FARIC joins a network of Ford research and development facilities in Tel Aviv and Palo Alto dedicated to pioneering the future of transportation with automated, connected and electrified vehicles. Now, the new Atlanta location places Ford in one of the most diverse tech talent markets in the U.S. and enables the company to develop a pipeline of software experts with a variety of backgrounds.
“Ford is transitioning from a traditional automotive company to a digital products and services company driven by software innovation,” said Jim Buczkowski, executive director for Ford Research, Advanced Engineering. “There’s a high demand for tech talent across industries, and we have an opportunity to create non-traditional career pathways to attract and develop the expertise needed to stay competitive.”
As the company undergoes the most profound transformation in its history, it remains committed to developing a workforce that reflects the communities and customers that it serves. For Ford, this includes attracting and retaining historically underrepresented talent, especially in the software engineering and high technology fields.
“Atlanta continues to attract and grow tech companies and startups; and we continue to attract a desirable talent base — particularly for Black tech talent. We look forward to this partnership with the Ford Atlanta Research and Innovation Center, which has the potential to help us grow an even more robust and diverse pipeline,” said Mayor Andre Dickens.
Aside from serving as an innovation hub and delivering software solutions, the FARIC team will also focus on increasing Black, Hispanic and female representation in software engineering and high technology careers. Strategies.
“Underrepresentation is a significant issue in software and engineering industries, especially when it comes to Black and Hispanic communities, which makes it particularly exciting to work with local colleges, universities and nonprofits to help bring greater diversity into the tech space,” said Doron Elliott, senior manager of Ford In-Vehicle Infotainment, who will also oversee FARIC operations. “Building this critical talent base will enable Ford to continue to find innovative and efficient ways to develop cutting-edge products and services to meet the demands of a very diverse customer base.”