A large and innovative Northeast-based utility and EFI (Energy Federation, Inc.) collaborated on a highly impactful, user-friendly mechanism to deliver incredible savings on Electric Vehicle chargers for their customers. Leveraging EFI’s utility marketplace platform, in a few short months, thousands of electric vehicle chargers were purchased and delivered via EFI’s closed-loop supply chain directly to their doorsteps. EFI’s enerBOSTONgy-efficient marketplace has been an industry-leading option for decades and has delivered BILLIONS of energy-efficient products to homes and small businesses across the country!
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EFI’s utility client and EFI’s marketing and customer engagement teams collaborated to deliver targeted and impactful marketing driving customers directly to EFI’s branded and easy-to-shop marketplace. Ensuring customers, the best chance to learn and convert as they shopped for Electric Vehicle charges from Chargepoint and Enel-X.
How we did it:
Collaborative and innovative partnership
Easily customizable digital landing page development
Integrated, targeted and personal marketing outreach
User Friendly marketplace technology
Fast and uninterrupted supply chain and fulfillment
A key component of this program for EFI’s utility client is its ability to efficiently support customer demand, given the growth in Electric Vehicle popularity and affordability. Both EFI and client worked to ensure energy-efficient solutions are easily accessible, shoppable, and any questions can be answered by EFI’s dedicated and personal contact center staff. Both EFI and client collaborated on how best to advertise and educate the targeted customer. Combing an omni channel journey for customers, their marketing matched EFI’s marketplace experience, allowing for a seamless and high converting (6X standard e-commerce sites!) experience. This program was so impactful, it will continue into 2022.