Campfire Interactive, a leading provider of enterprise software solutions for manufacturing companies and automotive suppliers, has appointed Alex George as Chief Executive Officer and Board member, effective immediately. George will be responsible for leading the company’s strategy, innovation, and go-to-market execution. He will lead Campfire’s continued expansion of its Profitability Operating System, which currently manages over $200 billion in revenue across Tier 1 and Tier 2 automotive suppliers, and extend its reach into new industrial markets.
“We are thrilled to welcome Alex to the Campfire team and look forward to partnering with him to accelerate growth through innovative forecasting and profitability solutions for the world’s leading manufacturers,” said William Nettles, Co-Founder & Managing Partner at Invictus Growth Partners. “Alex’s experience and leadership will be a key differentiator as Campfire continues to disrupt a market that is ripe for technological change, helping manufacturers gain greater visibility into their supply chains.”
George is a seasoned operating executive with more than 20 years of experience leading private equity–backed companies. Throughout his career, George has successfully led founder successions, market expansions, complex enterprise sales cycles, and has created sustained value for customers and investors alike.
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“I am honored to join Campfire at such a pivotal moment in the industry,” said Alex George, Chief Executive Officer, Campfire Interactive. “As the industry faces tariffs and other macro headwinds, manufacturers face relentless pressure to balance cost, profitability, and forecasting accuracy. Campfire is uniquely positioned to solve these problems for suppliers with its industry leading Profitability Operating System. I look forward to working with the talented team at Campfire to expand our reach, accelerate innovation, and deliver even greater value and ROI to our customers.”
SOURCE: Businesswire