BYD announces the pre-sale prices of its new European passenger car range. The world’s leading manufacturer of new energy vehicles and power batteries immediately introduces three full-electric passenger vehicles which will be delivered to Norway, Sweden, Denmark, the Netherlands, Belgium, Luxembourg and Germany. Before the end of the year customers in France and the United Kingdom will also have access to BYD’s zero-emission vehicles. After that, more dealers will be appointed supporting BYD’s plans to cover all major markets in Europe.
“The BYD design is expressive and emotional, as well as clean and relevant”
The pre-sale price for the BYD ATTO 3 is € 38,000. The BYD HAN and TANG pre-sale prices are € 72,000. These pre-sale prices apply to Germany as a reference for Europe and may differ from country to country. The three full-electric BYD vehicles are technologically advanced and well-suited to the expectations and needs of European customers. The BYD HAN, BYD’s TANG and BYD’s ATTO 3 will be exhibited at this year’s Paris Motor Show in October 2022.
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For BYD Chairman Wang Chuanfu, who founded the company in 1995, the BYD’s European passenger market launch is one of the most important milestones to date. “Europe is the birthplace of the auto-industry and has a strong spirit of innovation. Europeans are making a concerted effort to accelerate the transformation of automobile electrification, with Europe representing the main driving market for the advancement of new energy vehicles. As such, we are pleased that BYD can now grow electric car adoption simultaneously with the local markets. We look forward to working together with respected European dealers and industry partners to create high-end quality products with green technology, and bring diversified choices and experiences to more consumers.’’
While advanced technology underpins every BYD vehicle, attention to detail and cultural references are pivotal to BYD’s design ethos. BYD design merges thousands of years of Chinese culture with modern European culture using the expressive Chinese dragon face for aesthetic inspiration for its passenger car range. This distinctive design language combines with stylish features and innovative technology to meet modern lifestyle expectations.