In a multi-tiered partnership, WEATHER GUARD, an industry leader in heavy-duty equipment for work trucks and vans, has been named the title sponsor of the NASCAR Craftsman Truck Series race at the dirt-transformed Bristol Motor Speedway in April and the Official Truck Tool Box for Bristol Motor Speedway, it was announced today by speedway officials.
In the entitlement portion of the partnership, The WEATHER GUARD® Truck Race on Dirt is scheduled to take the green flag at 8 p.m. on April 8 at Bristol Motor Speedway and will air live on FS1 and MRN Radio. The NASCAR Craftsman Truck Series regular season race is the circuit’s only race on a dirt surface during the season. In addition to official naming rights, WEATHER GUARD® also will receive premium signage displays, feature activations in the Fan Midway, hospitality privileges and the opportunity to select VIP dignitaries.
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In the Official designation, WEATHER GUARD® was named the Official Truck Tool Box of Bristol Motor Speedway. Per the agreement, a designated group of BMS owned vehicles will be equipped with WEATHER GUARD® truck tool boxes. The WEATHER GUARD® truck tool boxes attach to the vehicles and are perfect for carrying tools and gear and keeping all of the contents safe from the elements.
“We are thrilled to welcome WEATHER GUARD® into the Bristol Motor Speedway family of sponsors as the entitlement for the WEATHER GUARD® Truck Race on Dirt during our April NASCAR weekend as well as the Official Truck Tool Box of Bristol Motor Speedway,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “It’s always exciting to bring a new partner into the fold, especially one like WEATHER GUARD® who is a trusted American brand that makes such a significant impact throughout the world with its signature products. I know our fleet of BMS work vehicles will greatly benefit from the WEATHER GUARD® tool boxes.”
SOURCE: PR Newswire